How would you start marketing handmade jewelry?
Question by iamme210: How would you start marketing handmade jewelry?
My mom makes handmade jewelry out of sterling silver and natural stones, and most recently enamel. She is always receiving complements on her pieces, and has had one bracelet featured in a jewelry magazine, as well as a few pieces in galleries. But she wants to start selling them on a larger basis, how could she start doing that? Does anyone know where she can find a representative? Thanks!
hey, thank you so much for responding, your answers were very helpful!
Best answer:
Answer by josi
Rather than trying to find a representative (that could be difficult to find or costly), I would start locally. Take samples to locally owned businesses that might sell that type of jewelery product and see if they would be interested in selling it. It could be on a consignment basis. Another option would be to rent a booth at a craft fair or event… there are a lot of Christmas opportunities coming up. Also a website might be a good idea. You could sell online, but it’s also a good marketing tool. That way when you have opportunities to sell or make a sale, you can give out your contact and website to encourage further sales. If you are successful on a smaller scale, it will probably naturally progress and new opportunities will come along to expand. Good luck!
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